The modern business environment is agile, connected and competitive. Within the digital industry achieving the right focus and timing at an early stage is crucial. Spend too long in development and the world will pass you by. Introduce ill-prepared products or services and it will write you off.
Successful digital and ICT start-ups fail fast, learning from mistakes and improving quickly and confidently. Within the right environment such a process can provide the perfect balance of cultivation, progression and expansion. That’s why our maximum tenancy is 18 months.
In the first month we’ll work with you on your business model, creating a vision for your business that is both realistic and ambitious. We’ll then work with you to set early milestones. You’ll need to reach these goals within six months to remain in GreenHouse. After 18 months you’ll then be helped to find workspace more suited to the next stage of your growth.
The stage-gate process for GreenHouse tenants involves planning and setting key performance indicators in month one, a stage-gate review in months 6 and 12 and an exit review in month 18.
Reviews will carefully gauge the progress the tenant’s KPIs and hold the entity accountable. Those who have not achieved satisfactory progress will not be permitted to continue their tenancy. The aim of the exit review will be to ensure the entity is prepared for the next step, helping to plan for the future and identifying how GreenHouse can provide supplementary assistance with the execution of this plan.